Even as a child, I saw patterns where others saw chaos—trends in behavior, contradictions in language, the way people’s actions rarely aligned with their stated intentions. But it wasn’t until I watched Fight Club for the first time at age 13 that something clicked—the realization that self-deception is the true root of mental illness and it can cause someone to craft an alternate reality incongruent with objective reality. That moment launched an obsession: what causes the mechanism or self-deception, and more importantly, how do we free humanity from its' sinister grip?

From that point on, my focus became singular—pursue the origin of self-deception and create a system to expose the traps before people spiral into cycles of chaos, addiction, and relationship dysfunction. I started reverse-engineering the subconscious, studying why people continue to self-sabotage even when they desperately want change. What I found? The brain doesn’t just lie—it actively believes its own lies and builds efficiency loops to reinforce it. And if you don’t know how to spot those distortions, you’ll keep looping the same behaviors, thinking they’re just "who you are."

I believe humanity is capable of a drastic shift in mental health outcomes but this will not happen through the paradigms and processes of the current mental health establishment. The key to our mental health crisis lies in data analytics and behavior prediction - the question is -  how long will it take for people to push against the status quo and heal?

Xoxo, Bizzie